Why The ”Quan­ti­fied Self” Move­ment Is A Busi­ness Opportunity

These days every­one is talk­ing about the “quan­ti­fied self “. With the rapid devel­op­ment of new fit­ness soft­ware in the form of apps and wear­able devices, we’ve wit­nessed a grow­ing inter­est in col­lect­ing data about our lives in order to make self-improve­ments. This trend has vast­ly impact­ed the fit­ness and health indus­try and presents myr­i­ad busi­ness oppor­tu­ni­ties for club owners.

In this arti­cle, we look at the “quan­ti­fied self” move­ment and its cen­tral ideas. We then look at the “quan­ti­fied self” in fit­ness and health clubs and how this move­ment can become a use­ful tool to increase mem­ber reten­tion by increas­ing client experience.

What data is exter­nal­ized for the quan­ti­fied self process?

Usu­al­ly peo­ple with an inter­est in improv­ing their men­tal and phys­i­cal health start by col­lect­ing data in these four areas.

  • Inputs: food, air qual­i­ty, water
  • Phys­i­cal health: blood pres­sure, Vitals
  • Men­tal state: mood, qual­i­ty of sleep, satisfaction
  • Phys­i­cal per­for­mance: exer­cise, calo­ries burnt, steps taken

Known as life log­ging, the data is col­lect­ed via smart­phones, apps, and wear­able devices. But is the data alone enough to improve your­self? Of course not. It needs to be processed and ana­lyzed. This means that the data has to be trans­formed into visu­al rep­re­sen­ta­tions such as tables and graphs. It then can be cross-ref­er­enced with oth­er data sets such as one’s dai­ly routines.

As peo­ple become more inclined to col­lect data about them­selves, they also begin to track their work­out progress and opti­mize their exer­cise rou­tines accord­ing to their needs. For exam­ple, some peo­ple might want to track, with wear­ables and apps, how many times they are work­ing out, how long their work­outs take, and how their heart rate changes over time. Oth­ers might be inter­est­ed in mea­sur­ing the pre­ci­sion and cor­rect­ness in which they exer­cise and will do so dur­ing the recov­ery peri­od between func­tion­al exercises.

As the pop­u­lar­i­ty of data col­lec­tion grows, many fit­ness and health pro­fes­sion­als have become wary of fit­ness apps and wear­able fit­ness track­ers. The cen­tral fear is that these new tech­nolo­gies might replace per­son­al train­ers and fit­ness facil­i­ties alto­geth­er. In real­i­ty, there’s no rea­son to be afraid as train­ers are unique­ly qual­i­fied to help clients ana­lyze their data and make sug­ges­tions to improve their fit­ness rou­tines. Mem­bers are in fact more like­ly to rely on the ana­lyt­i­cal skills and over­all knowl­edge of their train­ers when they use wear­ables and apps, as, with­out the abil­i­ty to ana­lyze the data, it is use­less. Thus, the knowl­edge of train­ers as well as fit­ness and health pro­fes­sion­als is still essen­tial for mem­bers to uti­lize these devices to their full potential.

New Tools For Func­tion­al Fit­ness And Health Professionals

Fit­ness track­ers, apps, and oth­er devices that gen­er­ate data are new tools that all func­tion­al fit­ness and health pro­fes­sion­als can use to improve the expe­ri­ence of their clients. If used the right way, these tools can help cre­ate new and inno­v­a­tive approach­es to func­tion­al fit­ness that are not only more effi­cient, but also tai­lored to the per­son­al needs of your members.

So here’s three rea­sons why the quan­ti­fied self move­ment is a busi­ness oppor­tu­ni­ty for  fit­ness and health clubs:

1. Bet­ter Coaching

New data-dri­ven func­tion­al work­outs will not only help you improve the work­outs of your clients along the con­tours of their indi­vid­ual goals, but also enhance the over­all qual­i­ty of your services.

2. More motivation

Supe­ri­or coach­ing and bet­ter ser­vices will inevitably increase the moti­va­tion of your clients. Because, who wouldn’t want to work­out in a club that val­ues the expe­ri­ence of their mem­bers above all?

3.Happier Clients = Increased Reten­tion Rates

Whether you are a dig­i­tal expert or a novice, every­one can appre­ci­ate tai­lor-made func­tion­al fit­ness work­outs. This increase in cus­tomer sat­is­fac­tion with your per­son­al­ized func­tion­al fit­ness work­out pro­grams will increase mem­ber reten­tion rates and dri­ve up profits.


The “quan­ti­fied self” move­ment is a vast­ly lucra­tive busi­ness oppor­tu­ni­ty for fit­ness and health clubs. Cre­at­ing apps, sell­ing wear­ables, and offer­ing data-dri­ven func­tion­al fit­ness work­outs can improve cus­tomer expe­ri­ence by mak­ing their suc­cess measurable.


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Tobias Baad­er | COO

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