Established market know-how meets start-up dynamics

Pixformance Sports GmbH is still a 100% owner-managed company characterized by short coördination paths, high product quality, and tireless innovation.

Our founder and CEO is Valerie Bures-Bönström. As a mother of three and a computer scientist, she has been one of Germany's most successful entrepreneurs for years. As recently as 2021, she was named one of the 50 most influential women in the German tech scene by Handelsblatt. In 2012, she launched the Pixformance Station, the first digital device for functional training with motion analysis. Today, our digital training station is already successfully in use in over 6,000 fitness, rehab, and health facilities and has over 2.5 million exercisers worldwide.

Together with Stefanie Graf, Valerie is also co-founder of the franchise company Mrs.Sporty and founder of the start-up behind the VAHA brand, an interactive fitness solution for the home, which has already received an investment in the double-digit millions. Thus, Pixformance combines long-standing market expertise with lived start-up agility, distinguished by a tenacious drive for innovation, a team willing to take risks, shortened processes, and a truly personal customer service.