Pixformance Sports GmbH: Pioneer in Digital Movement Therapy Since 2012

Pixformance Sports GmbH was founded in 2012 and is the pioneer in digital motion analysis and real-time feedback for physiotherapy, rehab clinics and fitness. Under the leadership of CEO Valerie Bures-Bönström, the company developed the Pixformance Station as an FDA Class 2 certified medical device — clinically validated at Charité Berlin and Oxford Brookes University, and active as an EU research partner in the FORTEe project. With over 6,000 installations in physical therapy practices, rehab clinics and fitness studios worldwide and 2.5 million exercisers per year, Pixformance sets new standards in digital movement therapy.

Our founder and CEO is Valerie Bures-Bönström. As a mother of three and a computer scientist, she has been one of Germany's most successful entrepreneurs for years. As recently as 2021, she was named one of the 50 most influential women in the German tech scene by Handelsblatt. In 2012, she launched the Pixformance Station, the first digital device for functional training with motion analysis. Today, our digital training station is already successfully in use in over 6,000 fitness, rehab, and health facilities and has over 2.5 million exercisers worldwide.

Together with Stefanie Graf, Valerie is also co-founder of the franchise company Mrs.Sporty and founder of the start-up behind the VAHA brand, an interactive fitness solution for the home, which has already received an investment in the double-digit millions. Thus, Pixformance combines long-standing market expertise with lived start-up agility, distinguished by a tenacious drive for innovation, a team willing to take risks, shortened processes, and a truly personal customer service.