Patient retention in physiotherapy with digital functional training
How Gesundheitsrondell uses Pixformance to retain patients long-term and unlock new revenue streams
Gesundheitsrondell, with its multiple physiotherapy and rehabilitation centers in the Heilbronn-Franken region, is one of the largest outpatient therapy providers in southern Germany. With over 90 employees at multiple locations – including Brackenheim, Neckarsulm and Heilbronn – the company has been caring for thousands of patients annually since 1999. Owner Volker Sutor explains how digital functional training with Pixformance strengthens patient retention and opens new economic perspectives.
"We wanted to be able to offer our patients something after classic physiotherapy that would keep them with us long-term – and at the same time deliver measurable therapy results."
— Volker Sutor, Owner Gesundheitsrondell
Volker Sutor
Owner – Gesundheitsrondell
Practice Profile
Locations
Brackenheim, Neckarsulm, Heilbronn and others
Founded
1999
Staff
90–100 employees
Focus
Physiotherapy, rehabilitation, movement therapy, self-pay offerings
Logo
The motivation: retaining patients long-term
As one of the first decisions when developing additional offerings, Volker Sutor recognized that physiotherapy needed a concept that goes beyond classic insurance-covered services. Patients who have no reason to return to the practice after completing therapy are lost – both as clients and in terms of their physical health.
With the Pixformance system, Gesundheitsrondell found a training concept suitable for both active therapy support and aftercare and prevention. Patients train under digital guidance, are accompanied by the system in correct movement execution – and can thus continue training independently and effectively, even when no therapist is standing directly beside them.
"Pixformance is for us the link between therapy and the long-term health of our patients. It closes the gap between the end of the prescription and an active, healthy lifestyle."
— Volker Sutor
Volker Sutor in Interview
Hear directly how Gesundheitsrondell strengthens patient retention with Pixformance.
Economic results and new opportunities
The integration of Pixformance has opened new economic perspectives for Gesundheitsrondell. By building up a self-pay sector, the locations were able to diversify their revenue while simultaneously increasing space utilization – without having to proportionally increase staffing.
"The self-pay area with Pixformance has become a genuine economic mainstay for us. We are less dependent on insurance-covered services and can simultaneously offer our patients a long-term offering."
— Volker Sutor
Particularly valuable is the measurability of training progress. The system automatically documents each patient's performance development – an argument that convinces patients to keep coming back. Because they can see in black and white what they've achieved and what's possible.
Three results that convince
Patient Retention
Patients stay on as paying members after completing their classic therapy prescription. Gesundheitsrondell thereby creates a stable regular clientele that continuously generates revenue.
Therapy Results
Digital training guidance ensures correct movement execution and measurable progress. Therapists can seamlessly track each patient's development and adapt programs in a targeted way.
From Patients to Members
The transition from insurance-funded therapy to self-funded self-pay services happens seamlessly. Patients experience the added value of training and voluntarily choose a long-term membership.
