A gym investment that pays off
Pixformance as a customer magnet at Essink Sportcentrum, Eindhoven, Netherlands
Special insights into the Pixformance concept – from the perspective of the owner, a personal trainer, and two members of Essink Sportcentrum in Eindhoven.
Kim Essink
Essink Sportcentrum, Eindhoven
"We consciously chose Pixformance because we also saw it as an opportunity to quickly recoup our invested capital. We discovered the Pixformance concept at FIBO – one of the world's largest fitness trade shows. It caught our attention there because it had won the innovation award. We were immediately enthusiastic."
Kim's Highlights
- Investment easily recouped
- Pixformance ensures high member retention
- New members thanks to Pixformance
Member retention and return on investment
"The feedback from our customers is mainly things like: 'It offers a lot of variety' and 'The exercises are fun and challenging.' That's what our members want and need to stay motivated. The reactions are thoroughly positive. We also notice that our customers train with the Pixformance concept for a long time and don't quickly go looking for another training method."
"With Pixformance you can see your results after training on screen. When users see that they've improved from 60% to 80%, it creates satisfaction and extra motivation. This visible progress gives them a good feeling."
"We offer the use of the stations to our members at an additional charge. Those who want to use Pixformance pay a small extra fee per month. This way, we recouped the invested capital fairly quickly. We were also able to attract many new members thanks to Pixformance. The investment has paid off for us."
Sil Hoving
Personal Trainer at Essink Sportcentrum
"I see Pixformance not as competition for trainers, but as support. It's a very efficient and intelligent way to train optimally. It's great that athletes receive both visual feedback via the screen and feedback from a trainer. When you're supported by a screen, you learn to perform movements correctly. This prevents injuries in sport."
Sil's Highlights
- Pixformance supports the trainer
- Training plans can be individually customized
- Immediately visible whether an exercise was performed correctly
"We can put together training plans for our members in various ways. If someone has a shoulder or knee injury, or wants to focus on a specific body region, we can design their training plan completely individually. This way, everyone trains optimally toward their personal goal."
"I'm really enjoying working with Pixformance so far. I find it great to be able to guide our members so professionally while they themselves choose what and how they want to train. The fact that the exercises are always shown on screen and users can see for themselves what they're doing right or wrong is very important. You're also more focused and less distracted by other things. My experience is therefore very positive."
Essink Sportcentrum in Video
Enthusiastic members share their experience
Sylvia Beerens
Administrative Employee
"I've been exercising for quite a long time, but I've never liked conventional fitness. With Pixformance I found, for the first time, a concept that truly makes me happy. I notice a huge difference after such a short time. I find it great to be able to view my results after each training session. Being able to keep track of your own progress is very motivating."
Huub Janssen
Entrepreneur
"The great thing about Pixformance is that there's virtually always a personal trainer present. You always get feedback and are constantly shown whether you're performing an exercise correctly or not. In the past I boxed professionally for about 15 years. Since using Pixformance I notice that I can genuinely train injury-free."
