The evolution of a fitness chain through digital, functional training
Mrs.Sporty Studio Vienna – Pixformance for over 200,000 members across Europe
"As an entrepreneur, I love investing in my business to stay successful. What matters most to me is that I recoup my investment very quickly. With seven Pixformance devices in my club, I recovered the entire investment within three months."
— Carina Dworak, Owner Mrs.Sporty Studio Vienna
Carina Dworak
Owner Mrs.Sporty Studio, Vienna
3
months to full ROI
2×
more new members
+€3,000
additional revenue after 6 months
200K+
members across Europe
Ideal training for every age – from 18 to 93
"Functional training on Pixformance is ideal and optimal for all members. My youngest club member is 18, my oldest is 93 – and everyone can train their exercises individually and brilliantly."
"After switching to Pixformance training, our clubs gain on average twice as many new members in the first months compared to before. After six months, clubs see around €3,000 more in revenue against, on average, €1,000 in additional costs."
The switch also opens the door to winning back former members who are happy to return because of the changes to the training offer and opening hours.
Consistent quality and elevated training standards
"In my club, Pixformance has massively improved training quality. And thanks to the platform, the same quality is guaranteed regardless of whether the trainer present is relatively new or has years of experience. What the platform provides gives me confidence that a consistently high standard is offered to all members."
— Carina Dworak
Higher member retention and greater motivation
"Thanks to longer and more flexible opening hours and especially the variety that Pixformance now offers our members, retention has increased enormously. Members love seeing their results in black and white. And on our side, we can put together new exercises and programs depending on how far along their training progress is."
"When members get a new training program, they go back into the circuit full of enthusiasm and look forward to the new training. Women also come much more regularly – many come three to four times a week, even five, because they can also use the weekend, which makes the value for money fantastic."
— Carina Dworak
"The advantage of Pixformance for Mrs.Sporty clubs is clear: the ability to offer an even more successful training concept in the future."
— Carina Dworak
