Opportunities in the secondary healthcare market:
The self-payer sector as a sustainable mainstay
Health practice Richter & Lopez from Mönchengladbach
“The great thing is that I can customize the new workout for each of our patients. From competitive athletes to grannies, there’s something for everyone.”
He adds: “Thanks to the live feedback, the easily viewable training results, and the Pixformance app, you are super supported and can always see where you stand and what you have already achieved. The innovation is also catching on with customers. And it also has to be said that when I introduce the equipment to new people, they are immediately thrilled because the stations also look great.”
The approx. 1.30 m large training station, which at first glance looks a bit like an oversized smartphone, can be found four times on the premises of the health practice. Thus, Richter and his team have integrated a spacious training area into their self-pay area, suitable for individual training sessions and group courses. “There has been much positive feedback about the training so far. Even if competitive athletes are a bit hesitant at first, they’re convinced afterward when I then put together the right training for them.”
In this context, the possibility of virtually supervised training — even without constant 1‑to‑1 supervision — is also increasingly important for the therapists of the health practice. If their patients have already trained before coming to the station and personalized programs have been created accordingly, they may be able to carry out the training on their own.
“If ever a therapist is down, you can offer that as a backup and just compensate with Pixformance, so the therapy session doesn’t have to be canceled.”
“If a therapist ever drops out, you can offer that as a backup and just compensate with that, so the therapy session doesn’t have to be canceled,” Richter said. He trains in front of the equipment himself 2 to 3 times a week and finds “the corrections in real-time are a great support there so that our patients can always train safely and responsibly, even without staff.” Beyond the digital training at the station, the Pixformance online platform and the Pixformance app also help with uncomplicated patient care.