Daten­schutz

Pri­va­cy Policy

We appre­ci­ate your inter­est in using our web­site. The pro­tec­tion of your per­son­al data is very impor­tant to us. In the fol­low­ing, you will find all impor­tant infor­ma­tion on the col­lec­tion, pro­cess­ing and use of per­son­al data, which we process only in accor­dance with the pro­vi­sions of data pro­tec­tion law. Per­son­al data is such infor­ma­tion that relates to an iden­ti­fied or iden­ti­fi­able nat­ur­al per­son; an iden­ti­fi­able nat­ur­al per­son is one who can be iden­ti­fied, direct­ly or indi­rect­ly, in par­tic­u­lar by ref­er­ence to an iden­ti­fi­er such as a name, an iden­ti­fi­ca­tion num­ber, loca­tion data, an online iden­ti­fi­er or to one or more fac­tors spe­cif­ic to the phys­i­cal, phys­i­o­log­i­cal, genet­ic, men­tal, eco­nom­ic, cul­tur­al or social iden­ti­ty of that nat­ur­al person.

The pro­vi­sion of your per­son­al data is vol­un­tary. How­ev­er, a lack of data may result in a lim­i­ta­tion of the func­tion­al­i­ties of our services.

The legal basis for data pro­tec­tion can be found in the EU Gen­er­al Data Pro­tec­tion Reg­u­la­tion (DSGVO) and the Fed­er­al Data Pro­tec­tion Act (BDSG), among others.

You can change your cook­ie pref­er­ences HERE.


Respon­si­ble Entity

The respon­si­ble body in the sense of the DSGVO, the nation­al data pro­tec­tion laws and oth­er data pro­tec­tion reg­u­la­tions is:

Pix­for­mance Sports GmbH
Haupt­straße 19 – 20
14624 Dall­gow-Döberitz
Ger­many

Man­ag­ing Direc­tor: Valerie Bures-Bönström

Phone: +49 (0) 30 39805610
contact@pixformance.com


Data Pro­tec­tion Officer

Medi­aXS Com­pa­ny for Media Rights mbH
Ms. Snou­ber
Hohen­staufen­ring 55
50674 Köln
datenschutzbeauftragte@datxs.de


1. Data Sources And Cat­e­gories Of Data:

We process per­son­al data on our web­site that we receive from you in the course of using fea­tures of our web­site and the ser­vices we pro­vide through them.

The rel­e­vant per­son­al data may be — depend­ing on the use — the fol­low­ing data categories:

  • Name, first name
  • Con­tact details (e.g. address, e‑mail, telephone)
  • Com­pa­ny name, indus­try, job title
  • Gen­der, language
  • Sys­tem data (IP address, serv­er data)

2. Pur­pos­es Of Processing

We process per­son­al data for the pro­vi­sion and ful­fill­ment of the ser­vices offered to you with­in the frame­work of the web­site, as well as for the fur­ther devel­op­ment and opti­miza­tion of our services.

3. Legal Basis:

Inso­far as you give us con­sent for the pro­cess­ing of your per­son­al data, this serves in con­junc­tion with. Art.6 para.1 lit.a EU Data Pro­tec­tion Reg­u­la­tion (DSGVO) as the legal basis.

When pro­cess­ing per­son­al data with a con­tract­ing par­ty that is nec­es­sary for the per­for­mance of a con­tract, the con­tract serves in con­junc­tion with Art. Art.6 para.1 lit.b DSGVO as the legal basis. This also applies to pro­cess­ing oper­a­tions that are nec­es­sary for the per­for­mance of pre-con­trac­tu­al mea­sures. To the extent nec­es­sary, we process your data on the basis of Art.6 para.1 lit.f. DSGVO beyond the actu­al per­for­mance of the con­tract to pro­tect legit­i­mate inter­ests of us or a third party.

Inso­far as the pro­cess­ing of per­son­al data is nec­es­sary for the ful­fill­ment of a legal oblig­a­tion, the legal or offi­cial oblig­a­tion is in accor­dance with Art.6 Abs.1 lit.DSGVO. Art.6 para.1 lit.c DSGVO legal basis.

If the data pro­cess­ing is car­ried out due to require­ments for the pro­tec­tion of vital inter­ests, the legal basis results from Art.6 para.1 lit.d DSGVO.

For the pro­tec­tion of legit­i­mate inter­ests of our com­pa­ny or a third par­ty, data pro­cess­ing may also be car­ried out beyond the actu­al ful­fill­ment of the con­tract on the basis of Art.6 para.1 lit.f DSGVO, inso­far as it is nec­es­sary and the inter­ests, fun­da­men­tal rights and free­doms of the data sub­ject are not overridden.

4. Data Trans­fer /​ Dis­clo­sure To Third Parties:

Per­son­al data that accrues dur­ing the use of the web­site will not be passed on by us to third par­ties as a mat­ter of prin­ci­ple, unless you have giv­en your con­sent to do so or this is nec­es­sary in the con­text of con­tract pro­cess­ing. . With­in our com­pa­ny, access to your data is grant­ed to those depart­ments and employ­ees who need it for the pur­pose of ful­fill­ing our ser­vice offers, tech­ni­cal tasks and legal oblig­a­tions. Ser­vice providers and order proces­sors employed by us may also receive data for these pur­pos­es if they guar­an­tee the required lev­el of data pro­tec­tion, com­ply with our instruc­tions under data pro­tec­tion law and under­take to respect data secrecy.

Oth­er­wise, data will only be passed on to third par­ties in excep­tion­al cas­es, if we are legal­ly oblig­ed to do so, if it is nec­es­sary in the event of mis­use or for clar­i­fi­ca­tion pur­pos­es, or if you have giv­en your express pri­or consent.

5. Dura­tion Of Storage

The data is delet­ed as soon as it is no longer required to achieve the pur­pose for which it was col­lect­ed. If the pur­pose of pro­cess­ing ceas­es to apply or if a statu­to­ry stor­age peri­od expires, the per­son­al data will be rou­tine­ly blocked or delet­ed in accor­dance with the statu­to­ry provisions.

In the case of stor­age of data in log files, this is the case after sev­en days at the lat­est. Stor­age beyond this peri­od is pos­si­ble. In this case, the iden­ti­fi­ca­tion data (e.g. IP address­es) of the users are delet­ed or alien­at­ed, so that an assign­ment of the call­ing client is no longer pos­si­ble. In the case of the col­lec­tion of data for the pro­vi­sion of online ser­vices, this is the case when the respec­tive ses­sion has ended.

6. Your Rights As A Data Subject 

As a data sub­ject, you have the right to request infor­ma­tion about or cor­rec­tion of the stored per­son­al data at any time or to revoke your con­sent. In addi­tion, you have the right to request dele­tion or restric­tion of pro­cess­ing or an objec­tion to pro­cess­ing. Like­wise, ref­er­ence is made to the right of data porta­bil­i­ty and to the fact that there is the pos­si­bil­i­ty of a com­plaint to a super­vi­so­ry authority.

Please send cor­re­spond­ing requests by e‑mail to us or to our data pro­tec­tion offi­cer at the afore­men­tioned con­tact details.

We explain your rights in detail below

a) Right Of Revo­ca­tion, Right Of Objection

You have the right to revoke your dec­la­ra­tion of con­sent at any time. The revo­ca­tion of con­sent does not affect the law­ful­ness of the pro­cess­ing car­ried out on the basis of the con­sent until the revocation.

Like­wise, you have the right to object at any time, on grounds relat­ing to your par­tic­u­lar sit­u­a­tion, to the pro­cess­ing of per­son­al data relat­ing to you that is car­ried out on the basis of Art.6(1)(e), (f) DSGVO; this also applies to pro­fil­ing based on these provisions.

b) Right To Information

You may request a state­ment as to whether per­son­al data con­cern­ing you is being processed by us. In the case of pro­cess­ing of your per­son­al data, you may in par­tic­u­lar request infor­ma­tion about the cat­e­gories of data, ori­gin of the data, pur­pos­es of the pro­cess­ing, recip­i­ents, any third coun­try trans­fers (includ­ing guar­an­tees pur­suant to Art. 46 DSGVO), planned dura­tion or cri­te­ria for the dura­tion of the pro­cess­ing and the exis­tence of auto­mat­ed deci­sion-mak­ing. The same applies to pro­fil­ing pur­suant to Art.22 (1), (4) DSGVO (if applic­a­ble, with infor­ma­tion about the log­ic involved and the scope and effects).

c) Right To Rectification 

You have the right to rec­ti­fi­ca­tion and/​or com­ple­tion if the processed per­son­al data con­cern­ing you is incor­rect or incomplete.

d) Right To Erasure

You have the right to era­sure of the per­son­al data con­cern­ing you, in par­tic­u­lar if this data is no longer nec­es­sary for the pro­cess­ing pur­pos­es or you have with­drawn your con­sent or there is no oth­er legal basis or you have object­ed to the pro­cess­ing and there are no over­rid­ing legit­i­mate grounds for the pro­cess­ing pur­suant to Art.21 Abs.2 DSGVO or the data have been processed unlaw­ful­ly or the era­sure of the data is nec­es­sary for com­pli­ance with a legal oblig­a­tion under Union or nation­al law or the data were col­lect­ed in rela­tion to infor­ma­tion soci­ety ser­vices offered pur­suant to Art.8 Abs.1 DSGVO.

Era­sure rights may not exist, inter alia, if and to the extent that pro­cess­ing is nec­es­sary for com­pli­ance with a legal oblig­a­tion, for the per­for­mance of tasks car­ried out in the pub­lic inter­est or for the estab­lish­ment, exer­cise or defense of legal claims

e) Right To Restric­tion Of Processing

You may request restric­tion of the pro­cess­ing of per­son­al data con­cern­ing you, inter alia, if the pro­cess­ing is unlaw­ful, you con­test its accu­ra­cy, you have object­ed, the con­troller no longer needs the data for the pur­pos­es of pro­cess­ing but you need it for law enforce­ment, or, in the case of unlaw­ful pro­cess­ing, you request restric­tion instead of erasure.

f) Right To Data Portability

Among oth­er things, you have the right to receive the per­son­al data con­cern­ing you in a struc­tured, com­mon and machine-read­able for­mat and to trans­fer it to anoth­er con­troller, pro­vid­ed that the pro­cess­ing is based on con­sent or on a con­tract and the pro­cess­ing is car­ried out with the help of auto­mat­ed pro­ce­dures. In this regard, you have the right to have the data trans­ferred direct­ly from one con­troller to anoth­er con­troller, inso­far as this is tech­ni­cal­ly fea­si­ble and does not affect the rights of third par­ties. The right to data porta­bil­i­ty does not apply to pro­cess­ing car­ried out for the per­for­mance of a task in the pub­lic inter­est in the exer­cise of offi­cial authority.

g) Right To Com­plain To A Super­vi­so­ry Authority

With­out prej­u­dice to any oth­er admin­is­tra­tive or judi­cial rem­e­dy, you have the right to lodge a com­plaint with a super­vi­so­ry author­i­ty, in par­tic­u­lar in the Mem­ber State of your res­i­dence, work­place or place of the alleged infringe­ment, if you con­sid­er that the pro­cess­ing of per­son­al data con­cern­ing you infringes the GDPR.

7. Cook­ies, Inte­gra­tion Of Third-par­ty Ser­vices And Content

On our web­site, so-called cook­ies are used to rec­og­nize mul­ti­ple use of our offer, by the same user/​Internet con­nec­tion own­er. Cook­ies are small text files that your Inter­net brows­er stores on your com­put­er. They serve to sim­pli­fy the use of web pages for users and to opti­mize our Inter­net pres­ence and our offers. Some func­tions of our web­site can­not be offered with­out the use of cook­ies. For these, it is nec­es­sary that the brows­er is rec­og­nized even after a page change. Recog­ni­tion is based on the IP address stored in the cookies.

The legal basis for the pro­cess­ing of per­son­al data using tech­ni­cal­ly nec­es­sary cook­ies is our legit­i­mate inter­est pur­suant to Art.6 para.1 lit.f DSGVO. The legal basis for the pro­cess­ing of per­son­al data using cook­ies for analy­sis or mar­ket­ing pur­pos­es is the required con­sent of the user in con­junc­tion with Art.6 para.1 lit.f DSGVO. Art.6 para.1 lit. a DSGVO

Among oth­er things, we use the cook­ie con­sent tech­nol­o­gy of Bor­labs Cook­ie to obtain your con­sent to store cer­tain cook­ies in your brows­er and to doc­u­ment this in accor­dance with data pro­tec­tion. The Bor­labs Cook­ie iss a tech­ni­cal­ly nec­es­sary cook­ie (bor­labs-cook­ie) sets to store your cook­ie con­sents. The legal basis for this is Art. 6 para. 1 lit. c DSGVO. The provider of this tech­nol­o­gy is Bor­labs — Ben­jamin A. Born­schein, Rübenkamp 32, 22305 Ham­burg. When you enter our web­site, a Bor­labs cook­ie is stored in your brows­er, in which the con­sents you have giv­en or the revo­ca­tion of these con­sents are stored. This data is not passed on to the Bor­labs cook­ie provider. The col­lect­ed data will be stored until you request us to delete it or until you delete the Bor­labs cook­ie your­self or until the pur­pose for stor­ing the data no longer applies. Manda­to­ry legal reten­tion peri­ods remain unaf­fect­ed. Details on the data pro­cess­ing of Bor­labs Cook­ie can be found at https://​de​.bor​labs​.io/​k​b​/​w​e​l​c​h​e​-​d​a​t​e​n​-​s​p​e​i​c​h​e​r​t​-​b​o​r​l​a​b​s​-​c​o​o​k​ie/.

To opti­mize our offers, we use pix­els and cook­ies on our web­site from Taboola Inc. (1115 Broad­way, 7th Floor, New York, NY 10010, USA). Taboola uses cook­ies that deter­mine which con­tent you use and which of our pages you vis­it. The cook­ie enables us to cre­ate anony­mous usage pro­files by col­lect­ing device-relat­ed data as well as log data and to rec­om­mend con­tent to you that match­es your per­son­al inter­ests. This allows us to design our offer indi­vid­u­al­ly for you.   The processed data is anony­mous for us, so it does not allow us to draw any con­clu­sions about the iden­ti­ty of the user. You can object to track­ing by Taboola at any time; to do so, click on the “Reject” (opt-out) field under Taboola’s pri­va­cy pol­i­cy, avail­able at https://​www​.taboola​.com/​d​e​/​p​r​i​v​a​c​y​-​p​o​l​icy.

Inso­far as we use con­tent or ser­vices from third-par­ty providers (such as videos or fonts) with­in our online offers, this is done for the pur­pose of opti­miz­ing our offers. In doing so, the IP address of the user is reg­u­lar­ly processed, as this is required to trans­mit the con­tent or ser­vices to the brows­er and to be able to dis­play the con­tent and enables sta­tis­ti­cal eval­u­a­tions to be car­ried out with­out ref­er­ence to indi­vid­u­als. The legal basis is our legit­i­mate inter­est pur­suant to Art. 6 para. 1 lit. f. DSGVO.

8. Serv­er Data

For tech­ni­cal oper­a­tion, data trans­mit­ted via your Inter­net brows­er is col­lect­ed (so-called serv­er log files). This includes: — Brows­er type and ver­sion — Oper­at­ing sys­tem used — Web­site from which you are vis­it­ing us (refer­rer URL) — Web­site you are vis­it­ing — Date and time of your access — Your Inter­net Pro­to­col (IP) address. The data trans­mit­ted in this way is stored anony­mous­ly and sep­a­rate­ly from per­son­al data.

The stor­age in log files is done to ensure the func­tion­al­i­ty of the web­site. In addi­tion, we use the data to opti­mize the web­site and to ensure the secu­ri­ty of our infor­ma­tion tech­nol­o­gy systems.

This also results in our legit­i­mate inter­est in data pro­cess­ing as a legal basis pur­suant to Art.6 para.1 lit.f DSGVO.

9. Newslet­ter

As part of our ser­vices, we offer you the oppor­tu­ni­ty to sub­scribe to a newslet­ter. When reg­is­ter­ing for the newslet­ter, the data from the input mask (sur­name, first name, e‑mail, com­pa­ny name, indus­try, job title, gen­der, lan­guage) are trans­mit­ted to us.

The newslet­ter and the asso­ci­at­ed data pro­cess­ing serve the pur­pose of inform­ing you reg­u­lar­ly about our offers.

With your reg­is­tra­tion to our newslet­ter, we will store your IP address and the date and time of your reg­is­tra­tion. This serves as a safe­guard on our part in the event that a third par­ty mis­us­es your e‑mail address and sub­scribes to our newslet­ter with­out your knowledge.

We will check the e‑mail address you have entered to ensure that you are indeed the own­er of the e‑mail address pro­vid­ed or that its own­er is autho­rized to receive the newslet­ter. No fur­ther data will be col­lect­ed on our part. The data col­lect­ed in this way is used exclu­sive­ly for the pur­pose of receiv­ing our newslet­ter. It will not be passed on to third par­ties. A com­par­i­son of the data col­lect­ed in this way with data that may be col­lect­ed by oth­er com­po­nents of our site also does not take place.

The legal basis for the pro­cess­ing and send­ing of the newslet­ter is your con­sent in con­junc­tion with. Art.6 para.1 lit.a DSGVO, which you can revoke at any time — also by can­celling the sub­scrip­tion. The data will be delet­ed as soon as they are no longer required to achieve the pur­pose for which they were col­lect­ed. Accord­ing­ly, the user’s e‑mail address will be stored as long as the sub­scrip­tion to the newslet­ter is active.

10. Con­tact Possibility

On our web­site, we offer you the oppor­tu­ni­ty to con­tact us by e‑mail and/​or via a con­tact form. The data cat­e­gories spec­i­fied in the con­tact form (name, first name, e‑mail, com­pa­ny name, indus­try, job title, gen­der, lan­guage, com­mu­ni­ca­tion data) are processed. At the time the mes­sage is sent, the user’s IP address and the date and time are also processed.

For the pro­cess­ing of the data, your con­sent is obtained dur­ing the send­ing process and ref­er­ence is made to this pri­va­cy policy.

Alter­na­tive­ly, it is pos­si­ble to con­tact us via the e‑mail address pro­vid­ed. In this case, the user’s per­son­al data trans­mit­ted with the e‑mail will be stored.

The pro­cess­ing of the per­son­al data from the input mask serves us sole­ly to process the con­tact. In the case of con­tact by e‑mail, this also con­sti­tutes the nec­es­sary legit­i­mate inter­est in pro­cess­ing the data. The oth­er per­son­al data processed dur­ing the send­ing process serve to pre­vent mis­use of the con­tact form and to ensure the secu­ri­ty of our infor­ma­tion tech­nol­o­gy systems.

The legal basis for pro­cess­ing the data when using the con­tact form is your con­sent in con­junc­tion with. Art.6 para.1 lit.a DSG​VO​.Legal basis for the pro­cess­ing of data trans­mit­ted in the course of send­ing an e‑mail is Art.6 para.1 lit.f DSGVO. If the e‑mail con­tact is aimed at the con­clu­sion of a con­tract, the legal basis is Art.6 para.1 lit.b DSGVO.

In this con­text, the data will not be passed on to third par­ties with the excep­tion of the ser­vice providers com­mis­sioned by us for this pur­pose. The data is used exclu­sive­ly for pro­cess­ing the conversation.

The data will be delet­ed as soon as they are no longer required to achieve the pur­pose for which they were col­lect­ed. For the per­son­al data from the input mask of the con­tact form and those sent by e‑mail, this is the case when the respec­tive com­mu­ni­ca­tion with the user has end­ed. The addi­tion­al per­son­al data col­lect­ed dur­ing the send­ing process will be delet­ed after a peri­od of sev­en days at the latest.

11. Use Of Google Ana­lyt­ics With Anonymiza­tion Function

We use the Google Ana­lyt­ics com­po­nent (with anonymiza­tion func­tion) on our web­site. Google Ana­lyt­ics is a web analy­sis ser­vice. Web analy­sis is the col­lec­tion, com­pi­la­tion and eval­u­a­tion of data about the behav­ior of vis­i­tors to web­sites. A web analy­sis ser­vice col­lects, among oth­er things, data on which web­site a data sub­ject came to a web­site from (so-called refer­rers), which sub-pages of the web­site were accessed or how often and for how long a sub-page was viewed. A web analy­sis is main­ly used for the opti­miza­tion of a web­site and for the cost-ben­e­fit analy­sis of inter­net advertising.

The oper­at­ing com­pa­ny of the Google Ana­lyt­ics com­po­nent is Google Inc, 1600 Amphithe­atre Pkwy, Moun­tain View, CA 94043 – 1351, USA.

We use the add-on “_gat._anonymizeIp” for web analy­sis via Google Ana­lyt­ics. By means of this add-on, the IP address of the Inter­net con­nec­tion of the per­son con­cerned is short­ened and anonymized by Google if access to our Inter­net pages takes place from a mem­ber state of the Euro­pean Union or from anoth­er state par­ty to the Agree­ment on the Euro­pean Eco­nom­ic Area.

The pur­pose of the Google Ana­lyt­ics com­po­nent is to ana­lyze the flow of vis­i­tors to our web­site. Google uses the data and infor­ma­tion obtained, among oth­er things, to eval­u­ate the use of our web­site, to com­pile online reports for us show­ing the activ­i­ties on our web­site, and to pro­vide oth­er ser­vices relat­ed to the use of our website.

The legal basis for data pro­cess­ing is our legit­i­mate inter­est pur­suant to Art.6 para.1 lit.f DSGVO.

Google Ana­lyt­ics sets a cook­ie on the infor­ma­tion tech­nol­o­gy sys­tem of the data sub­ject. What cook­ies are has already been explained above. By set­ting the cook­ie, Google is enabled to ana­lyze the use of our web­site. By each call of one of the indi­vid­ual pages of this web­site, which is oper­at­ed by the con­troller and on which a Google Ana­lyt­ics com­po­nent has been inte­grat­ed, the inter­net brows­er on the infor­ma­tion tech­nol­o­gy sys­tem of the data sub­ject is auto­mat­i­cal­ly caused by the respec­tive Google Ana­lyt­ics com­po­nent to trans­mit data to Google for the pur­pose of online analy­sis. As part of this tech­ni­cal process, Google obtains knowl­edge of per­son­al data, such as the IP address of the data sub­ject, which Google uses, among oth­er things, to track the ori­gin of vis­i­tors and clicks and sub­se­quent­ly enable com­mis­sion calculations.

By means of the cook­ie, per­son­al infor­ma­tion, such as the access time, the place from which an access orig­i­nat­ed and the fre­quen­cy of vis­its to our web­site, is stored. Each time you vis­it our web­site, this per­son­al data, includ­ing the IP address of the Inter­net con­nec­tion used, is trans­mit­ted to Google in the Unit­ed States of Amer­i­ca. This per­son­al data is stored by Google in the Unit­ed States of Amer­i­ca. Google may pass on this per­son­al data col­lect­ed via the tech­ni­cal process to third parties.

You can pre­vent the set­ting of cook­ies by our web­site, as already described above, at any time by means of an appro­pri­ate set­ting of the Inter­net brows­er used and thus per­ma­nent­ly object to the set­ting of cook­ies. Such a set­ting of the Inter­net brows­er used would also pre­vent Google from set­ting a cook­ie on the infor­ma­tion tech­nol­o­gy sys­tem of the data sub­ject. In addi­tion, a cook­ie already set by Google Ana­lyt­ics can be delet­ed at any time via the Inter­net brows­er or oth­er soft­ware pro­grams. You can also pre­vent the col­lec­tion of data gen­er­at­ed by the cook­ie and relat­ed to your use of the web­site (includ­ing your IP address) to Google and the pro­cess­ing of this data by Google by down­load­ing and installing the brows­er plu­g­in avail­able at the fol­low­ing link: https://​tools​.google​.com/​d​l​p​a​g​e​/​g​a​o​p​t​o​u​t​?​h​l​=de. How­ev­er, we would like to point out that in this case you may not be able to use all func­tions of this web­site to their full extent.

Fur­ther­more, the data sub­ject has the option to object to the col­lec­tion of data gen­er­at­ed by Google Ana­lyt­ics and relat­ed to the use of this web­site as well as to the pro­cess­ing of this data by Google and to pre­vent such pro­cess­ing. For this pur­pose, the data sub­ject must down­load and install a brows­er add-on under the link https://​tools​.google​.com/​d​l​p​a​g​e​/​g​a​o​p​t​out. This brows­er add-on informs Google Ana­lyt­ics via JavaScript that no data and infor­ma­tion regard­ing vis­its to Inter­net pages may be trans­mit­ted to Google Ana­lyt­ics. The instal­la­tion of the brows­er add-on is con­sid­ered by Google as an objec­tion. If the infor­ma­tion tech­nol­o­gy sys­tem of the data sub­ject is delet­ed, for­mat­ted or rein­stalled at a lat­er point in time, the data sub­ject must rein­stall the brows­er add-on in order to deac­ti­vate Google Ana­lyt­ics. Pro­vid­ed that the brows­er add-on is unin­stalled or deac­ti­vat­ed by the data sub­ject or anoth­er per­son attrib­ut­able to his or her sphere of con­trol, there is the option of rein­stalling or reac­ti­vat­ing the brows­er add-on.

Fur­ther infor­ma­tion and the applic­a­ble Google pri­va­cy pol­i­cy can be found at https://​www​.google​.de/​i​n​t​l​/​d​e​/​p​o​l​i​c​i​e​s​/​p​r​i​v​a​cy/ and at http://​www​.google​.com/​a​n​a​l​y​t​i​c​s​/​t​e​r​m​s​/​d​e​.​h​tml.

Google Ana­lyt­ics is explained in more detail at this link: https://​www​.google​.com/​i​n​t​l​/​d​e​_​d​e​/​a​n​a​l​y​t​i​cs/ explained in more detail.

12. Google Tag Manager

This web­site uses the Google Tag Man­ag­er. This is a ser­vice through which web­site tags can be man­aged via an inter­face. The Tag Man­ag­er serves only as an orga­ni­za­tion­al tool, which itself does not store data, use cook­ies or col­lect per­son­al data. The Google Tool Man­ag­er mere­ly induces oth­er tags that may process data, but does not access it.

13. Google Ads Conversion

This web­site uses Google AdWords. AdWords is an online adver­tis­ing pro­gram of Google Inc, 1600 Amphithe­atre Park­way, Moun­tain View, CA 94043, Unit­ed States (“Google”) We use the so-called con­ver­sion track­ing with­in the frame­work of Google Ads Words to draw atten­tion to our attrac­tive offers with the help of adver­tis­ing con­tent (so-called Google Ads) on exter­nal web­sites. When you click on an ad placed by Google, a cook­ie is set for con­ver­sion track­ing. This allows us to deter­mine from the data of the adver­tis­ing cam­paigns how suc­cess­ful the indi­vid­ual adver­tis­ing mea­sures are. This serves the pur­pose of dis­play­ing adver­tis­ing that is of inter­est to users, mak­ing our web­site more cus­tomer-ori­ent­ed and inter­est­ing, and bet­ter allo­cat­ing adver­tis­ing costs.

The adver­tis­ing mate­r­i­al or con­tent is deliv­ered by Google via so-called “ad servers”. For this pur­pose, we use ad serv­er cook­ies, through which cer­tain para­me­ters for mea­sur­ing suc­cess, such as dis­play of the ads or clicks by users, can be mea­sured. If you access our web­site via a Google ad, Google Ads will store a cook­ie on your end device. These cook­ies usu­al­ly lose their valid­i­ty after 30 days and are not intend­ed to iden­ti­fy you per­son­al­ly. The unique cook­ie ID, num­ber of ad impres­sions per place­ment (fre­quen­cy), last impres­sion (rel­e­vant for post-view con­ver­sions) and opt-out infor­ma­tion (mark­ing that the user no longer wish­es to be addressed) are usu­al­ly stored as analy­sis val­ues for this cookie.

The cook­ies enable Google to rec­og­nize your inter­net brows­er. If a user vis­its cer­tain pages of the web­site of an Ads cus­tomer and the cook­ie stored on his com­put­er has not yet expired, Google and the cus­tomer can rec­og­nize that the user clicked on the ad and was redi­rect­ed to this page. A dif­fer­ent cook­ie is assigned to each Ads cus­tomer. Cook­ies can there­fore not be tracked across Ads cus­tomers’ web­sites. We our­selves do not col­lect or process any per­son­al data in the afore­men­tioned adver­tis­ing mea­sures. We only receive sta­tis­ti­cal eval­u­a­tions from Google. Based on these eval­u­a­tions, we can see which of the adver­tis­ing mea­sures used are par­tic­u­lar­ly effec­tive. We do not receive any fur­ther data from the use of the adver­tis­ing tools; in par­tic­u­lar, we can­not iden­ti­fy users on the basis of this information.

Due to the mar­ket­ing tools used, your brows­er auto­mat­i­cal­ly estab­lish­es a direct con­nec­tion with Google’s serv­er. We have no influ­ence on the scope and fur­ther use of the data col­lect­ed by Google through the use of this tool and there­fore inform you accord­ing to our state of knowl­edge: Through the inte­gra­tion of Ads Con­ver­sion, Google receives the infor­ma­tion that you have called up the cor­re­spond­ing part of our web­site or clicked on an adver­tise­ment from us. If you are reg­is­tered with a Google ser­vice, Google can assign the vis­it to your account. Even if you are not reg­is­tered with Google or have not logged in, there is a pos­si­bil­i­ty that the provider learns your IP address and stores it.

If you do not wish to par­tic­i­pate in the track­ing, you can object to this use by eas­i­ly deac­ti­vat­ing the Google con­ver­sion track­ing cook­ie via your inter­net brows­er under user set­tings. You can set your brows­er so that you are informed about the set­ting of cook­ies and only allow cook­ies in indi­vid­ual cas­es, exclude the accep­tance of cook­ies for cer­tain cas­es or in gen­er­al and acti­vate the auto­mat­ic dele­tion of cook­ies when clos­ing the brows­er. If cook­ies are deac­ti­vat­ed, the func­tion­al­i­ty of this web­site may be limited.

The pro­cess­ing of “con­ver­sion cook­ies” is based on our legit­i­mate inter­est in usage analy­sis and opti­miza­tion of the online offers accord­ing to Art. 6 para. 1 lit. f DSGVO.

For more infor­ma­tion on Google AdWords and Google con­ver­sion track­ing, please see Google’s pri­va­cy pol­i­cy: https://​www​.google​.de/​p​o​l​i​c​i​e​s​/​p​r​i​v​a​cy/.

14. Google Web Fonts

This site uses so-called web fonts pro­vid­ed by Google for the uni­form dis­play of fonts. When you call up a page, your brows­er loads the required web fonts into its brows­er cache in order to dis­play texts and fonts correctly.

For this pur­pose, the brows­er you are using must con­nect to Google’s servers. This enables Google to know that our web­site has been accessed via your IP address. Google Web Fonts are used in the inter­est of a uni­form and appeal­ing pre­sen­ta­tion of our online offers. This rep­re­sents a legit­i­mate inter­est with­in the mean­ing of Art. 6 (1) lit. f DSGVO.

If your brows­er does not sup­port web fonts, a stan­dard font will be used by your computer.

You can find more infor­ma­tion about Google Web Fonts at https://​devel​op​ers​.google​.com/​f​o​n​t​s​/​faq and in Google’s pri­va­cy pol­i­cy: https://​www​.google​.com/​p​o​l​i​c​i​e​s​/​p​r​i​v​a​cy/.

15. Face­book Pixel

This web­site uses the vis­i­tor action pix­el from Face­book, Face­book Inc, 1601 S. Cal­i­for­nia Ave, Palo Alto, CA 94304, USA (“Face­book”) for con­ver­sion measurement.

This allows the behav­ior of page vis­i­tors to be tracked after they have been redi­rect­ed to the provider’s web­site by click­ing on a Face­book ad. This serves the pur­pose of eval­u­at­ing the effec­tive­ness of the Face­book ads for sta­tis­ti­cal and mar­ket research pur­pos­es and opti­miz­ing future adver­tis­ing measures.

The data col­lect­ed is anony­mous for us as the oper­a­tor of this web­site, we can­not draw any con­clu­sions about the iden­ti­ty of the users. How­ev­er, the data is stored and processed by Face­book, so that a con­nec­tion to the respec­tive user pro­file is pos­si­ble and Face­book can use the data for its own adver­tis­ing pur­pos­es, in accor­dance with the Face­book Data Use Pol­i­cy. This allows Face­book to enable the place­ment of adver­tise­ments on Face­book pages as well as out­side of Face­book. This use of the data can­not be influ­enced by us as the site operator.

The data pro­cess­ing is based on the con­sent giv­en in accor­dance with Art. 6 (1) a DSGVO.

You can find fur­ther infor­ma­tion on pro­tect­ing your pri­va­cy in Face­book’s pri­va­cy pol­i­cy: https://​www​.face​book​.com/​a​b​o​u​t​/​p​r​i​v​a​cy/.

You can also deac­ti­vate the “Cus­tom Audi­ences” remar­ket­ing func­tion in the Adver­tis­ing Set­tings sec­tion at https://​www​.face​book​.com/​a​d​s​/​p​r​e​f​e​r​e​n​c​e​s​/​?​e​n​t​r​y​_​p​r​o​d​u​c​t​=​a​d​_​s​e​t​t​i​n​g​s​_​s​c​r​een. To do this, you must be logged into Facebook.

If you do not have a Face­book account, you can dis­able usage-based adver­tis­ing from Face­book on the Euro­pean Inter­ac­tive Dig­i­tal Adver­tis­ing Alliance web­site: http://​www​.youron​line​choic​es​.com/​d​e​/​p​r​a​f​e​r​e​n​z​m​a​n​a​g​e​m​e​nt/.

16. Hot­jar

This web­site uses Hot­jar, an ana­lyt­ics soft­ware pro­vid­ed by Hot­jar Ltd. (“Hot­jar”), 3 Lyons Range, 20 Bisaz­za Street, Sliema SLM 1640, Mal­ta, Europe. With Hot­jar it is pos­si­ble to mea­sure and ana­lyze the usage behav­ior (clicks, mouse move­ments, scroll heights, etc.) on our web­site. The infor­ma­tion gen­er­at­ed by the “track­ing code” and cook­ies about your vis­it to our web­site is trans­mit­ted to the Hot­jar servers in Ire­land and stored there.

In order to exclude a per­son­al ref­er­ence, IP address­es are only stored and processed anony­mous­ly. In addi­tion, infor­ma­tion on the oper­at­ing sys­tem, brows­er, incom­ing and out­go­ing ref­er­ences (links), geo­graph­i­cal ori­gin and res­o­lu­tion and type of device are eval­u­at­ed for sta­tis­ti­cal pur­pos­es. This infor­ma­tion is not per­son­al and will not be passed on to third par­ties by us or by Hot­jar. The record­ing can be pre­vent­ed by dis­abling the func­tion on the pages that use Hot­jar by set­ting the DoNot­Track head­er in the brows­er. Fur­ther infor­ma­tion on this can be found at: https://​www​.hot​jar​.com/​o​p​t​-​out. Fur­ther details on how Hot­jar han­dles your per­son­al data and your rights in this regard can be found in Hot­jar’s pri­va­cy pol­i­cy: https://​www​.hot​jar​.com/​p​r​i​v​acy .

17. ZOHO

On our web­site, func­tions of the ser­vice ZOHO are inte­grat­ed, which are pro­vid­ed by our ser­vice provider, ZOHO CORPORATION B. V.. , Beneluxlaan 4B, 3527 HT UTRECHT, The Nether­lands as a processor.

For the send­ing of newslet­ters and their eval­u­a­tion, we use Zoho Cam­paigns. By sub­scrib­ing to our newslet­ter, your data is auto­mat­i­cal­ly trans­ferred to our account at Zoho, from which the newslet­ters are sent. At the same time, your data is auto­mat­i­cal­ly stored in our CRM sys­tem to man­age the busi­ness con­tact with you. Newslet­ters sent via Zoho con­tain a so-called track­ing pix­el, with the help of which we can rec­og­nize whether and when you have read our newslet­ter and whether you have fol­lowed any fur­ther links con­tained in the newslet­ter. The data processed in this way, in par­tic­u­lar the usage and sys­tem data (e.g. brows­er, IP address), is processed so that we can opti­mize our newslet­ter offer­ing and thus improve the qual­i­ty and attrac­tive­ness of our newslet­ter offering.

In addi­tion, we use the Zoho CRM cus­tomer rela­tion­ship man­age­ment sys­tem to orga­nize our busi­ness con­tacts as well as our com­mer­cial activ­i­ties such as con­tract pro­cess­ing with cus­tomers and sup­pli­ers. In this con­text and for this pur­pose, we also process cor­re­spond­ing per­son­al data (con­tact per­sons, con­tact data, etc., see above) on Zoho sys­tems as part of cus­tomer management.

Like­wise, we use Zoho Sales IQ, the web ana­lyt­ics ser­vice of Zoho Cor­po­ra­tion B. V. Zoho Sales IQ uses so-called “cook­ies”, which enable an analy­sis of our web­site. These cook­ies also col­lect infor­ma­tion about how vis­i­tors use the web­site, which web­site or social media page the user came from, the num­ber of vis­its each user made, and how long they stayed on the web­sites. You can pre­vent this “track­ing” by mak­ing the appro­pri­ate set­tings in your brows­er. We store this data exclu­sive­ly for sta­tis­ti­cal pur­pos­es. IP address­es are short­ened by the last dig­its in accor­dance with the law to ensure anonymity.

We also use Zoho Sale­sIQ to pro­vide a com­mu­ni­ca­tion option via online chat. The chat con­tent is processed for the pur­pose of com­mu­ni­ca­tion. By con­tact­ing us via the chat func­tion, you con­sent to the pro­cess­ing of the com­mu­ni­ca­tion data. The pro­cess­ing is thus based on con­sent (Art. 6 para. 1 lit. a DSGVO). You can revoke this con­sent at any time. For this pur­pose, an infor­mal com­mu­ni­ca­tion by e‑mail to us is sufficient.

Zoho stores data exclu­sive­ly on servers in the EU. For tech­ni­cal sup­port pur­pos­es, employ­ees of sub­con­trac­tors of the Zoho Group may access the data. For sub­con­trac­tors in third coun­tries, Zoho ensures com­pli­ance with an appro­pri­ate lev­el of data protection.

For details about Zoho’s pri­va­cy prac­tices and how you can pro­tect your per­son­al infor­ma­tion, please see Zoho’s pri­va­cy notice at https://​www​.zoho​.eu/​p​r​i​v​a​c​y​.​h​tml.

18. Social Plugins

So-called social plu­g­ins (“plug-ins”) from social net­works are used on our web­sites (e.g. Face­book, Insta­gram, YouTube, Twit­ter, LinkedIn, Xing).

The plug-ins can be rec­og­nized by the respec­tive social media logos.

To ensure data pro­tec­tion on this web­site, we only use these plu­g­ins togeth­er with the so-called “Shar­iff” solu­tion. This appli­ca­tion pre­vents the plu­g­ins inte­grat­ed on this web­site from trans­mit­ting data to the respec­tive provider when you first enter the page.

Only when you acti­vate the respec­tive plu­g­in by click­ing the asso­ci­at­ed but­ton, a direct con­nec­tion to the serv­er of the provider is estab­lished . As soon as you acti­vate the plu­g­in, the respec­tive provider receives the infor­ma­tion that you have vis­it­ed this web­site with your IP address. If you are logged into your respec­tive social media account (e.g. Face­book) at the same time, the respec­tive provider can assign your vis­it to this web­site to your user account.

The legal basis is your con­sent with­in the mean­ing of Art. 6 (1) a DSGVO, which you give by acti­vat­ing the plu­g­in. You can revoke this con­sent at any time with effect for the future.

19. Reviews

For the pur­pose of pub­lish­ing cus­tomer reviews on our web­site, we use a ser­vice from Trustin­dex (https://​www​.trustin​dex​.io), which allows us to take reviews from our Google and/​or Face­boook pro­files. The rat­ing data (date, name, rat­ing text) is processed. You can delete or change your rat­ings via your Google or Face­book account. Like­wise, you can ask us for dele­tion at any time by e‑mail.