A gym investment that pays off – Pixformance as a customer magnet
Fitnessstudio Essink Sportcentrum, Eindhoven, Netherlands
Special insights into the Pixformance concept – from the perspective of the owner, a personal trainer, and two members
Kim Essink, Owner:
“We deliberately chose Pixformance because we also saw it as a way to quickly recoup our invested capital. We got to know the Pixformance concept at FIBO — one of the largest fitness trade shows in the world. It caught our eye there because it won the Innovation Award. We were immediately impressed, so we decided to invest in the Pixformance stations.”
Kim Essink
Owner of the fitnessstudio Essink Sportcentrum, Eindhoven
Kim Essink continues: “The feedback we get from our customers is mainly: “It offers much variety” and “The exercises are fun and challenging.” That is what our members want and what they need to stay motivated. Pixformance offers them all of that. So the reactions are consistently positive. We also find that our customers have trained with the Pixformance concept for a long time and are not quick to look for another training method.
With Pixformance, you can also see your results on the screen after training. These are then occasionally discussed with us trainers. For example, when users see on-screen that they have improved from 60% to 80%, this provides satisfaction and additional motivation. This visible and tangible progress gives them a good feeling.
We also chose Pixformance because it is a worthwhile investment for us because we offer the use of the stations to our members at an additional cost.
So those who want to make use of Pixformance pay a small additional fee per month.
In return, these members are allowed to use the circle and our companion offer. In this way, we have recovered the invested capital quite quickly. In addition, we were able to recruit many new members thanks to Pixformance. So the investment has paid off for us.”
Kims Highlights:
- Recoup investment easily
- Pixformance ensures high member retention
- New members thanks to Pixformance
Sil Hoving
Personal Trainer at Essink Sportcentrum
“I do not see Pixformance as a competition for trainers, but as a support. It is a very efficient and intelligent way to train optimally. It is great that athletes get visual feedback through the screen as well as feedback from a coach. When a screen supports, you learn to perform the movements correctly. This prevents injuries during sports.”
Sils Highlights:
- Pixformance supports the trainer
- I can compile training plans individually
- It is immediately apparent whether an exercise has been performed correctly or not
In addition, Sil says: “We can put together the training plans for our members in different ways. Pixformance also offers some pre-programmed plans. Furthermore, as personal trainers, we can also add additional plans or customize existing ones for the specific athlete. For example, if someone has a shoulder or knee injury or wants to focus on a specific area of the body, we can customize their training plan. This way, everyone trains optimally towards their personal goal.
I like working with Pixformance so far. It is excellent to accompany our members so professionally while they choose what and how they want to train. The fact that the exercises are always shown on the screen, and the users themselves can see what they are doing right or wrong is fundamental. This way, users get permanent guidance — and it is easier for us trainers to give additional instructions. Also, you are more concentrated and less distracted by other things. So my experience has been very positive.”
What members say
“I have been doing sports for quite a long time, but I never liked fitness. With Pixformance, for the first time, I have found a concept that makes me happy. I notice a huge difference even after the short time I have been training here. That makes me very happy. So Pixformance offers me many advantages. I think it is great to be able to look at my results after every workout. That way, you can watch your progress and check whether and to what extent you have improved. That is very motivating.”
Sylvia Beerens
Commercial Clerk
Sylvia Beerens
Commercial Clerk
“I have been doing sports for quite a long time, but I never liked fitness. With Pixformance, for the first time, I have found a concept that makes me happy. I notice a huge difference even after the short time I have been training here. That makes me very happy. So Pixformance offers me many advantages. I think it is great to be able to look at my results after every workout. That way, you can watch your progress and check whether and to what extent you have improved. That is very motivating.”
Huub Janssen
Entrepreneur
“The great thing about Pixformance is that there is always a personal trainer present. You always get feedback and are always shown whether you are doing an exercise correctly or not. I used to box professionally for about 15 years. So I am quite used to training and know how it works. However, I have been using Pixformance for a few months now and realize that it allows me to train injury-free.”
schedule a call or ask us a question
Your Contact Person
Ruth Greenberg | Director US