About the Pixformance Concept
We didn’t set out just to build a machine. We wanted to create a new training concept that could make high-quality functional training accessible, effective, and fun. As founders of a successful chain of fitness clubs, we saw how this type of training helps people enjoy fitter, healthier lives. But many functional training exercises are difficult to do accurately, which means that even with the aid of a professional, it’s hard to stay motivated long enough to see real benefits.
We developed the Pixformance Concept to help people learn movements easily and get progress faster. We spent two years designing and prototyping with experts in sports science, physiotherapy, and hardware and software technology, until we had a working version of the world’s most versatile assistive fitness device. We launched in 2013, and continue to evolve the concept, the technology, and our partnerships.
Meet our founder, Valerie Bönström
With a background in computer science and business, Valerie co-founded Mrs.Sporty, a chain of European fitness clubs dedicated to empowering women to achieve their fitness, strength and mobility goals in a supportive environment. Since its foundation in 2005, Mrs.Sporty has won awards for its concept, communication, and was named Germany’s Best Franchise 2012, 2013, 2014 and 2017, and Austria’s Best Franchise 2017.
Valerie wanted to add something to her gyms that would make the experience more motivating, and allow trainers to focus on the personal support that made members so loyal to Mrs.Sporty gyms. Pixformance is not just the outcome of prototyping and design, but the product of the team’s decades of combined experience and passion for fitness and technology, powered by Valerie’s vision.