Why The ”Quantified Self” Movement Is A Business Opportunity
These days everyone is talking about the “quantified self “. With the rapid development of new fitness software in the form of apps and wearable devices, we’ve witnessed a growing interest in collecting data about our lives in order to make self-improvements. This trend has vastly impacted the fitness and health industry and presents myriad business opportunities for club owners.
In this article, we look at the “quantified self” movement and its central ideas. We then look at the “quantified self” in fitness and health clubs and how this movement can become a useful tool to increase member retention by increasing client experience.
What data is externalized for the quantified self process?
Usually people with an interest in improving their mental and physical health start by collecting data in these four areas.
- Inputs: food, air quality, water
- Physical health: blood pressure, Vitals
- Mental state: mood, quality of sleep, satisfaction
- Physical performance: exercise, calories burnt, steps taken
Known as life logging, the data is collected via smartphones, apps, and wearable devices. But is the data alone enough to improve yourself? Of course not. It needs to be processed and analyzed. This means that the data has to be transformed into visual representations such as tables and graphs. It then can be cross-referenced with other data sets such as one’s daily routines.
As people become more inclined to collect data about themselves, they also begin to track their workout progress and optimize their exercise routines according to their needs. For example, some people might want to track, with wearables and apps, how many times they are working out, how long their workouts take, and how their heart rate changes over time. Others might be interested in measuring the precision and correctness in which they exercise and will do so during the recovery period between functional exercises.
As the popularity of data collection grows, many fitness and health professionals have become wary of fitness apps and wearable fitness trackers. The central fear is that these new technologies might replace personal trainers and fitness facilities altogether. In reality, there’s no reason to be afraid as trainers are uniquely qualified to help clients analyze their data and make suggestions to improve their fitness routines. Members are in fact more likely to rely on the analytical skills and overall knowledge of their trainers when they use wearables and apps, as, without the ability to analyze the data, it is useless. Thus, the knowledge of trainers as well as fitness and health professionals is still essential for members to utilize these devices to their full potential.
New Tools For Functional Fitness And Health Professionals
Fitness trackers, apps, and other devices that generate data are new tools that all functional fitness and health professionals can use to improve the experience of their clients. If used the right way, these tools can help create new and innovative approaches to functional fitness that are not only more efficient, but also tailored to the personal needs of your members.
So here’s three reasons why the quantified self movement is a business opportunity for fitness and health clubs:
1. Better Coaching
New data-driven functional workouts will not only help you improve the workouts of your clients along the contours of their individual goals, but also enhance the overall quality of your services.
2. More motivation
Superior coaching and better services will inevitably increase the motivation of your clients. Because, who wouldn’t want to workout in a club that values the experience of their members above all?
3.Happier Clients = Increased Retention Rates
Whether you are a digital expert or a novice, everyone can appreciate tailor-made functional fitness workouts. This increase in customer satisfaction with your personalized functional fitness workout programs will increase member retention rates and drive up profits.
The “quantified self” movement is a vastly lucrative business opportunity for fitness and health clubs. Creating apps, selling wearables, and offering data-driven functional fitness workouts can improve customer experience by making their success measurable.
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Tobias Baader | COO