Three Strategies On Integrating New Technologies Into Your Functional Fitness Club
Currently, much discussion is taking place about how the “quantified self” movement is reshaping the fitness and health industry. In this post, we introduce three strategies on how to integrate new technologies into your fitness and health club.
In our last post, we discussed the “quantified self” movement and how the fitness and health industry can benefit from people’s urges to track themselves.
Although the advantages of fitness and health clubs are quite distinct, how clubs integrate these new technologies into their facilities might not be as straightforward. That’s why we’ve come up with three strategies on how to incorporate new technologies into your fitness and health club.
1. Sell Wearable Fitness Devices And Provide Educational Services
Even though many people are still reluctant to embrace fitness trackers, they are a technological development that is here to stay. That’s why it is a prudent idea for fitness entrepreneurs to start thinking about ways to integrate them into their business model. Although merely selling them to your members is one effective way of integration, there are many other options.
For example, we know that the popularity of using “wearables” has increased dramatically in recent years, but many users have no idea how to interpret the data they collect. As a fitness specialist, you are in a unique position to provide education about how to use and interpret data collected by fitness software. So why not offer classes that help your members use their wearable fitness devices effectively?
An Example of a potential class that you could offer is “Wearables 101 — what the numbers really mean”. You could opt for a more fitness goal-oriented version, in which you work on defining measurable and attainable fitness goals. No matter what you decide, adapting to technological change is paramount to make your business stand out.
2. Create or buy a fitness app for your club
Another option that will help you capitalize on the “quantified self “movement is to create or purchase fitness software in the form of an app for your functional fitness club. Depending on which functions you choose to integrate, this app will enable your members to track their workouts, log the foods they eat, and see if they are reaching their fitness and health goals. An app can also change the way you communicate with your clients, as digital notifications allow you to contact them at any time. Further, signing into your club or booking classes becomes even more convenient for your members.
Creating or buying a custom app for your club has many other benefits than just the ability to self-track.
3. Offer Data-Driven Workouts
3. Offer Data-Driven Workouts
Data-driven “smart training” programs are currently revolutionizing the fitness industry. That’s why data-driven workouts are the best option to not only stay relevant as a fitness club but also to join in on the “quantified self” movement and reap its rewards. Offering services such as quantifiable functional exercise routines, customized functional workouts, and profound insights into your clients’ fitness progress will set your business apart from your competition and improve your clients’ overall experience with your club. After all, who wouldn’t want tailor-made workouts and quantifiable functional fitness solutions?
Summary: Three Strategies to Integrate New Technologies in Functional Fitness and Health Clubs
- Sell wearable fitness devices and provide education
- Create or buy fitness software in the form of an app for your club
- Offer data-driven functional training programs
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Tobias Baader | COO