Successfully build up a self-pay area step by step
Physiotherapy practice “Raum für gesundheit”, Stuttgart
“There is just a lack of understanding sometimes that you cannot bill everything on the prescription.”
“The spatial separation now also makes the separation of services more obvious to patients,” says Schaible. Before, she was often met with a lack of understanding from patients about what was private and what was not. In general, it is a great challenge:
To build up the self-pay area, establish it as such, and clearly distinguish it from the practice. “Sometimes, there is a lack of understanding that not everything can be billed to the prescription. However, we are also noticing a positive development towards a change in thinking.
Compared to ten years ago, there is a clear improvement in understanding the self-payer area in physiotherapy. For example, various after-work services are well received, but still, the recognition of self-pay services remains one of our challenges.”
In addition, to expand the self-pay area in terms of training therapy, she also decided to use Pixformance’s digital training concept last year. “Medicine and, of course, the demands of patients as well as the demands on therapists have evolved, so of course you keep at it, evolve and see what is new, what is different.”
That is why in a third location, not far from Schaible’s practice and the Wirkraum, it was time to set up a second self-pay area: The “Movement Room.” Four Pixformance training stations were set up there in an 80-square-foot room.
“First of all, we often hear from our patients that they do not feel so comfortable in a gym. Thus, I think this is a great way to help people stay moving.”