Pixformance And Mrs.Sporty – Evolution of a fitness chain through digital, functional training
Mrs.Sporty Studio in Vienna, Austria
The successful women’s fitness chain Mrs.Sporty introduced Pixformance for its more than 200,000 members throughout Europe
In the process, steadily growing membership numbers and customer satisfaction were observed. Learn how Pixformance ensures Mrs.Sporty’s competitive leadership.
“As an entrepreneur, I like to invest in my company to remain successful at all times. My main concern is that I recover the capital invested very quickly. With seven Pixformance machines in my club, I recovered the entire investment within three months.”
Carina Dworak
Owner of a Mrs.Sporty Studio in Vienna
Carina Dworak continues: “The functional training at Pixformance is ideal and optimal for all members. My youngest member in the club is 18 years old, my oldest member is 93 years old, and all of them can individually train their exercises great.
By switching to Pixformance training, our clubs are gaining on average twice as many members in the first few months than before the switch. After six months, the clubs have about 3,000 euros more turnover with, on average, additional costs of 1,000 euros.
The conversion of the clubs ultimately to Pixformance offers the opportunity to win back former members who are eager to rejoin due to the change in training and opening hours.
In my club, Pixformance has increased the quality of training tremendously. There is an equal quality through the platform, whether a trainer has started relatively recently or is new to the club or has had the training experience for many years. What the platform provides gives me the confidence for the members that there is a pretty consistent quality being provided.”
She also emphasizes: “The longer and more flexible opening hours and, above all, the variety that Pixformance now offers our members has also increased member loyalty enormously. On the one hand, members now enjoy seeing their results in black and white, as the training is also visible through the platform. On the other hand, depending on how advanced the training successes are, we can create new exercises and programs. I also notice again and again that this motivates me completely differently — like when I buy new running shoes.
When new members have a new training program, they are euphoric and look forward to this new training. The women also come much more regularly. Typically, women come about two to three times a week, but we also have many women who come three to four times a week, or even five times a week, because they can always add the weekend, which makes the price-performance ratio fantastic.
The advantage of Pixformance for the Mrs.Sporty Clubs is clearly to be able to offer an even more successful training concept in the future.”
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