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Transforming the
Mrs. Sporty franchise

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Transforming a franchise

With 550 women’s fitness clubs in seven countries and 200,000+ members, Mrs.Sporty is a European leader. Mrs.Sporty’s founder, Valerie Bönström, is passionate about empowering women to reach their goals in fitness and beyond. She developed Pixformance as a way to add personalized, trainer-supported functional exercises to the existing group circuit in the clubs.

Thanks to the Pixformance Station’s interactive motion analysis, trainers are able to focus on personal support for club members, helping them improve fitness, build confidence, and enjoy more motivation, with a machine that allows members more flexible workout scheduling. Since 2013, 255 Mrs.Sporty clubs have adopted Pixformance, with 182 using the concept exclusively, leading to better engagement, happier members, and increased revenue.

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Stronger member engagement

The Pixformance Station acts as a precision co-trainer and helps exercisers self-correct, allowing in-person professionals to focus on helping clients build strength and confidence. Each exerciser gets a personal profile with insights and measurable progress, enabling trainers to guide anyone from nervous beginners to expert athletes toward their goals, as part of a personalized gym experience.

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High value, low maintenance

The all-in-one unit adds the value of 100+ functional training exercises and an endless variety of programs in less space than a power rack (8m2). A motion-activated, hands-free interface prevents over-handling, keeping maintenance easy, and the auto-shutdown makes it perfect for gyms with long unstaffed hours. Regular automatic software updates ensure optimal functionality and secure usage.

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Effective new training vertical

Functional training is growing in popularity, but it’s difficult to do correctly without active guidance. The Pixformance concept delivers access to deep expertise in functional training without adding staff demand. The Pixformance Station’s endless variety of workouts makes the gym more attractive for people who are transitioning from rehabilitation to sports or fitness and want to exercise safely.

Find out how to transform your facility with Pixformance