Quan­ti­fied self: three strate­gies to inte­grate new tech­nolo­gies in fit­ness and health clubs

Quan­ti­fied self: three strate­gies to inte­grate new tech­nolo­gies in fit­ness and health clubs

Every­one is talk­ing about how the quan­ti­fied self move­ment reshapes the fit­ness and health indus­try. In this post we intro­duce three strate­gies to inte­grate new tech­nolo­gies in fit­ness and health clubs.

In our last post we’ve talked about the quan­ti­fied self move­ment and how the fit­ness and health indus­try can ben­e­fit from people’s urge to track them­selves in order to improve their over­all well­be­ing. How­ev­er, where­as the advan­tages for fit­ness and health clubs are quite obvi­ous, the ways to inte­grate new tech­nolo­gies into their facil­i­ties might not be as straight­for­ward. That’s why we’ve come up with three strate­gies to inte­grate new tech­nolo­gies in fit­ness and health clubs.

1. Sell wear­able fit­ness devices and pro­vide edu­ca­tion

Even though many peo­ple are still reluc­tant to embrace fit­ness track­ers, they are nev­er­the­less a tech­no­log­i­cal devel­op­ment that is here to stay. That’s why it might be a good idea for fit­ness entre­pre­neurs to start think­ing about ways to inte­grate them in their busi­ness. Sell­ing them might be one way. But even if that’s not for you, there are oth­er options.

For exam­ple, we know that more and more peo­ple use wear­ables today. But often-times, they have no idea what to do with the data they col­lect. As a fit­ness spe­cial­ist you are in a unique posi­tion to pro­vide edu­ca­tion about how to use fit­ness track­ers. So why not offer class­es that help your mem­bers use their wear­able fit­ness devices in a way that actu­al­ly ben­e­fits their health?

You could teach class­es like “Wear­ables 101 — what the num­bers real­ly mean”. Or you could opt for a more fit­ness goal ori­ent­ed ver­sion, in which you work on defin­ing mea­sur­able and attain­able fit­ness goals. No mat­ter what you decide, remem­ber that adapt­ing to change is one of the things that will make your busi­ness stand out.

quantified-self-fitness-clubs

2. Cre­ate or buy a fit­ness app for your club

Anoth­er option to ben­e­fit from the quan­ti­fied self move­ment is to cre­ate or buy an app for your club. Depend­ing on which func­tions you choose to inte­grate, this app might not only enable your mem­bers to track their work­outs, log the foods they eat and, in gen­er­al, see if they are achiev­ing their fit­ness and health goals. An app can also change the way you com­mu­ni­cate with your clients. With noti­fi­ca­tions you can reach them any­time. Also check­ing into your club or book­ing class­es becomes more con­ve­nient for your mem­bers.

Cre­at­ing or buy­ing a cus­tom app for your club there­fore has many more ben­e­fits than just self-track­ing.

quantified-self-fitness-clubs

3. Offer data-dri­ven work­outs

Data-dri­ven exer­cis­es are cur­rent­ly rev­o­lu­tion­iz­ing the fit­ness indus­try. That’s why data-dri­ven work­outs are prob­a­bly the best option to not only stay rel­e­vant as a fit­ness club, but also to join in on the quan­ti­fied self-move­ment and reap its ben­e­fits. Offer­ing ser­vices such as quan­tifi­able exer­cise rou­tines, cus­tomiz­able work­outs and insights into your clients’ fit­ness progress will not only set apart your busi­ness from your com­pe­ti­tion. It will also improve your clients’ over­all expe­ri­ence in your club. Because who wouldn’t want tai­lor-made work­outs and quan­tifi­able suc­cess?

quantified-self-fitness-clubs

Sum­ma­ry: Three strate­gies to inte­grate new tech­nolo­gies in fit­ness and health clubs

  1. Sell wear­able fit­ness devices and pro­vide edu­ca­tion
  2. Cre­ate or buy a fit­ness app for your club
  3. Offer data-dri­ven work­outs